Eat Steak Flatbread for Your Ancestors' Sake, Says Taco Bell

Bloodthirsty Dioramas Serve as a Reminder

Published On
Jan 11, 2016

Editor's Pick

Dioramas of early man hunting for his meat make a museum visitor appreciate his steak flatbread all the more, in this ad for Taco Bell. As our horrified protagonist views depictions of terrible hunting accidents involving fierce prehistoric mammals and starving cavemen, the voiceover reminds us that "steak used to cost an arm and a leg." Thankfully, steak flatbreads are available from Taco Bell for just $1.49.

The spot, out of Deutsch L.A, was directed by Hungry Man's Dave Laden.

Credits

Date
Jan 11, 2016
Brand:
Taco Bell
Client:
Taco Bell
Agency:
Deutsch - L.A.
Director:
Dave Laden
Production Company:
Hungry Man
Director, Photography:
Stephan Langensteiner
Chief Creative Officer:
Pete Favat
Director, Integrated Production:
Vic Palumbo
Executive Creative Director/Production:
Brett Craig
Group Creative Director:
Guto Araki
Creative Director:
Andy Pearson
Creative Director:
Ken Slater
Art Director:
Cheston Kwan
Copywriter:
Josh Hill
Art Director:
Robbie Wenger
Copywriter:
Ashley Crandall
Agency Producer:
Damon Vinyard
Executive Producer:
Mino Jarjoura
Managing Partner, Executive Producer:
Kevin Byrne
Line Producer:
Brian Quinlan
Visual Effects Supervisor:
Matt Trivan
Executive Producer:
Rich Rema
Visual Effects Company:
Jogger
Editor:
Isaac Chen
Editor:
Lucas Eskin
Editorial Producer:
Remy Foxx
Editorial Company:
Cut + Run

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Project Type
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