Toyota : Tacoma Murals

"When we sat down to concept this years Tacoma print campaign, we knew we had to do something out of the ordinary something that would allow us to reinvent what our long-running 'Unbreakable' campaign m

Published On
Jun 12, 2007

Editor's Pick

"When we sat down to concept this years Tacoma print campaign, we knew we had to do something out of the ordinary something that would allow us to reinvent what our long-running 'Unbreakable' campaign meant," say Saatchi/L.A. creatives Dino Spadavecchia and Napper Tandy. Murals painted on the sides of buildings in high-traffic areas, designed by streetsmart artistDave Kinsey, were the nifty solution especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there areMammoth andAlien Invasion making-of videos on YouTube.

Credits

Date
Jun 12, 2007
Client:
Toyota
Agency:
Saatchi & Saatchi-Los Angeles
Executive Creative Director:
Harvey Marco
Creative Director:
Steve Chavez
Associate Creative Director, Art Director:
Dino Spadavecchia
Copywriter:
Napper Tandy
Art Director:
Conan Wang
Illustrator:
Dave Kinsey
Photographer:
Kevin Necessary
Brand:
Toyota

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