Volkswagen Trucks: Tailor-Made Cart

Published On
May 23, 2014

Description

The Tailor-Made Cart is a shopping cart that looks like a Volkswagen Truck and comes with a technology that delivers a tailored shopping experience.

Credits

Date
May 23, 2014
Agency:
ALMAP BBDO
Brand:
Volkswagen Trucks
Client:
Volkswagen Trucks
Chief Creative Officer:
Luis Sanches
Creative Director:
Renato Simes
Creative Director:
Bruno Prosperi
Digital Creative Director:
Luciana Haguiara
Digital Creative Director:
Sandro Rosa
Art Director:
Roger Possatto
Art Director:
Julio Andery
Copywriter:
Felipe Cirino
Copywriter:
Marcelo Pignatari
Digital Production Director:
Fernando Boniotti
Photographer:
Hugo Treu
Electronic Production:
Robotizando
Cart Production:
Cromo Steel
Project Manager:
Glaucia Fortes
Media Innovation Manager:
Isabela Albero

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Industry
Project Type