Intel explores where your computer can take you with "Go Do Something Wonderful," an integrated campaign out of Wieden & Kennedy Amsterdam for the Indian market.
Based on the idea that with the aid of Intel devices, you can go wherever your dreams and imagination take you, the campaign includes three print ads, featuring pretty special computer models created by Sarah Illenberger and shot by photographer Frank Hulsbomer. Each computer represents a vocation, from a chef, to a tailor, to an artist, and has its components made of the tools that each occupation uses.
Accompanying the print is a television ad directed by MJZ's Dante Ariola. Shot in a cinematic style, it features kids, a wannabe designer and a young man walking into what seems to be an interview, and dramatizes that moment right before you set out to do something wonderful.
The campaign itself, "Go Do Something Wonderful," is based on a quote by Intel co-founder Robert Noyce. See the other print and the TV work on the right.