Yellow Tail : Tails, You Win

New York's Cramer-Krasselt/Hampel Stefanides is wagging some new U.S. print and outdoor ideas for the Yellow Tail brand, which is produced by Casella Wines of Australia and imported by W.J. Deutsch & Sons. The "Kit-Cat Klock&

Published On
Sep 28, 2007

Editor's Pick

New York's Cramer-Krasselt/Hampel Stefanides is wagging some new U.S. print and outdoor ideas for the Yellow Tail brand, which is produced by Casella Wines of Australia and imported by W.J. Deutsch & Sons. The "Kit-Cat Klock" and "Firefly" print ads have been fashioned into outdoor boards, the former with the familiar moving eyes and tail, seen in high-traffic locations in New York, L.A., San Francisco and Chicago; and the latter, with bugs that glow, seen in nine U.S. markets. In addition, a "Dragon" ad, featuring a temporary tattoo pulloutthe tat designed by noted New York ink artist/graphic designer Scott Campbell of Mama Tried Studioswill appear in the Oct. 22 issue of The New Yorker, and a lighted "Firefly" pull-tab insert is in the November issue of Real Simple.

Credits

Date
Sep 28, 2007
Client :
Yellow Tail
Agency :
Cramer-Krasselt/Hampel Stefanides
Co-Creative Director :
Dean Stefanides
Co-Creative Director :
Larry Hampel
Art Director :
Sandra Scher
Art Director :
Dean Stefanides
Copywriter :
Jeffrey Golder
Copywriter :
Larry Hampel
Photographer :
Chris Collins
Illustrator :
Scott Campbell
Brand :
Yellow Tail

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