Subway riders on Taipei's green line have had fun lately posing in cars outfitted to look like sports arenas. Patterns that mimic the lanes of a swimming pool, the starting blocks of a track race, a basketball court, a soccer field and other venues have replaced the typical boring linoleum.
The cool flooring is a promotion for the 2017 Summer Universiade, a tournament for college athletes, which comes to Taiwan in August. The subway straps also have tags that display rules, interesting facts, and funny anecdotes about sports, according to a release from the Department of Information and Tourism of the Taipei City Government. The International University Sport Federation hosts the games every other year.
This selfie-worthy campaign makes us wonder if subway floors have untapped potential as ad space. Who could forget the gross-out (but transfixing) spot from back in 2014, when a Bissell exec demonstrated a vacuum's cleaning power by scrubbing a patch of tile in the Toronto subway, dumping pasta on it and eating it?