Kia Motors America: Take on Blake

Published On
Feb 27, 2014


Coming off the success of the "Blake Time Travels" TV campaign launched at NBA Tip-off, Kia Motors and Blake Griffin have teamed up once again" this time bringing the experience online with the "Take On Blake Dunk Challenge." "Take On Blake Dunk Challenge" is a 3-D Facebook game where NBA fans attempt to out-dunk the four generations of Blake Griffin featured in the television commercials. The game consists of four levels of gameplay. In each level, the player will need to beat two opponents before advancing to one of the four Blake Griffins. Each level becomes more difficult as the "Blake" they must beat to win becomes older and more skilled. In the first level, they will challenge Kid Blake (1997). In the second level, Young Blake (2002). In the third level, Teen Blake (2006). And finally, the ultimate competitor, present-day Blake Griffin. From Baby Blake to present-day Blake Griffin, players will dunk their way to the top by collecting coins, customizing their player, and unlocking the tools it takes to win. As part of the game customization, players are encouraged to customize their jersey by selecting their favorite NBA team, and take screenshots of their most impressive dunks to share with Facebook friends. In an upcoming release of the game, face-mapping will be unlocked to give users the ability to customize their player even further by mapping their own face to the 3-D body. To further encourage engagement and reward Kia NBA fans, March 25 through June 2, Kia will launch a supporting "Take On Blake Dunk Challenge" sweepstakes. Fans will have the chance to win a variety of great NBA prizes, including Blake Griffin autographed Panini basketballs; travel and tickets to the NBA Finals or NBA Draft; and an all-inclusive grand prize trip for two to L.A. to meet Blake Griffin in person. Top prizes are unlocked as more people play the game providing a compelling incentive to share game play.


Feb 27, 2014
Agency :
David & Goliath
Brand :
Kia Motors
Client :
Kia Motors
Chief Creative Officer :
David Angelo
Executive Creative Director :
Colin Jeffery
Digital Creative Director :
Chris Robertson
Associate Creative Director, Art Director :
Kristian Grove Moller
Copywriter :
Courtney Pulver
Managing Partner of Client Services :
Brian Dunbar
Account Director :
Josh Crick
Digital Management Supervisor :
Stacey Paulas
Account Supervisor :
Stacy Garibay
Director, Digital Delivery :
Robert Boucher
Promotions Agency :
Account Director :
Oliver Newton
Senior Producer :
Katie McClusky

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