Getty Images created a dance music DJ and album entirely from its own content
Latest Almap BBDO campaign takes sound, video and image content into the world of dance music
Jun 15, 2018
Stock footage, once the lazy route for creatives, is getting more and more inventive. Getty Images' recent campaigns via Brazilian agency Almap BBDO have taken its content into the realms of documentary,illustration and more -- and now into the realms of electronic dance music.
The agency is touting Getty Images' own DJ, "First Aperture," as its own creation whose music is entirely produced from Getty's collection of sound, image and video content. His self-titled album is entirely composed of original audio files available from Getty Images; from guitar riffs to percussion, keyboards, and even sports cheers. The funky music video for first single "Take Control," seen here, is similarly composed entirely from Getty Images video, illustrations and imagery. And while you watch the video, you can download each file that's used.
Find out more about First Aperture on the website, and you can listen to the whole album on Soundcloud.