Scion : Take on the Machine
Drive in AR Mode.
Published On
Aug 26, 2010
Editor's Pick
As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements.
Credits
- Date
- Aug 27, 2010
- Brand :
- Scion
- Client :
- Scion
- Agency :
- ATTIK
- Digital Production Company :
- North Kingdom
- Executive Creative Director :
- Simon Needham
- Creative Director :
- Ron Lim
- Senior Copywriter :
- Mike Brenner
- Senior Art Director :
- Greg Coffin
- Interactive Creative Director :
- Jacob Ford
- Interactive Art Director :
- Jeff Fang
- Interactive Producer :
- Maribel Arellano
- Game Design :
- North Kingdom
- 3D Animation :
- Filterfilm
- Sound Design :
- Audio Alliance
- Back-End :
- Dataduktus
- Music :
- Face The Music
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Project Type