Martini : TakeMeHome Machine

Post your breathalzyer pics on Facebook.

Published On
Jun 24, 2012

Editor's Pick

Martini has kicked off an interactive installation in Russian nightclubs aimed at letting clubgoers know when they've drunk too much and need help getting home. Created by agency Friends Moscow for Bacardi Russia, it consists of a Martini-branded straw which drinkers receive when they order any Martini cocktail. They use the straw blow into a breathalyzer machine, which then analyzes blood alcohol content and prints out a 30% discount for a taxi firm for those who aren't capable of getting home by themselves. The machine also connects with users' Facebook accounts, taking a picture of them blowing into the machine that they can share on their page.