Taking fans on a magical journey into Strange World

Published On
Oct 02, 2023


When Strange World was set to be released on Digital and Blu-ray, Disney asked us to raise awareness and interest for the film. After exploring the possibilities with the marketing, publicity, and PR teams, we mapped out a magical journey that invited people to step into the animated feature’s beautiful, thought-provoking world.

Our integrated campaign shared the film’s awe-inspiring visuals, spotlighted loveable characters like Splat and Legend, and (best of all) brought families together. Within the campaign’s first week, our client reached their business goals.


While working closely with Publicity and PR to get influencer and press coverage, we helped transform the Cayton Children’s Museum into an immersive, magical experience.


A Flippin’ Adventure

This was an artist collab dream come true! The Flippist’s flipbook was a hit on social, and we also surprised influencers at the Cayton takeover with their own signed copy.


A Game of Charades, Anyone?

Our Instagram story allowed fans to guess the Clade in an interactive charade game with Splat, the character who never speaks but still manages to communicate volumes.


Oct 02, 2023
Client :
The Walt Disney Company
Digital Marketing :
Jeremy Katz
Digital Marketing :
Madeline Potter
Coordinator :
Kobe Henderson
Executive Director - Global Publicity and Marketing Communications :
Chris Bess
Agency :
The Craftsman Agency
Chief Creative Officer :
Gina Michnowicz
Account Executive :
Jeanmarie Steele
Producer :
Nicole Castro
Editorial Manager :
Nalani Jay
Writer :
Cole Lowey
Layout :
Emma Pollon
Flipbook Artist :
Ben Zurawski

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