Ridiculous teachers' notes become animations in Fruit of the Loom's adorable back-to-school work

You can also get your kids' funny comments stitched on a pillow

Published On
Aug 13, 2018

Editor's Pick

Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of parental humor for its back-to-school campaign this year.

One part of the campaign, by Crispin Porter & Bogusky, turns examples of funny notes from teachers to parents into adorable animations. For example, there's the boy who got a nacho in his eye (as seen here), the little girl with a worm in her pocket and the one whose friend ate her lip balm. The animations, by directors Tulips & Chimneys via Strange Beast, give the one-line notes fun back-stories full of imagination.

In another aspect to the campaign, the brand is turning ridiculous/cute comments from real kids into hand-stitched, decorative pillows. The "Pillows for Posterity" feature comments sourced from parents on social media; those interested in their own personalized pillow have the opportunity to leave a quote from their kid on the Fruit of the Loom's Facebook page, where the brand will pick the funniest submissions to be made by hand.


Aug 13, 2018
Agency :
Crispin Porter Bogusky
Brand :
Fruit of the Loom
Creative Director :
KT Thayer
Senior Creative :
Alexis Jabbour
Senior Creative :
Bert Marissen
Integrated Producer, Video :
Ali Moeller
Danielle Aldrich
VP/Account Director :
Kristi Kirkeide Boutiette
Content Supervisor :
Mark Hurley
Content Manager :
Carolyn Martin
Group Strategy Director :
Kayla Goldstein
Sr. Strategist :
Bethany Lechner
Community Manager :
Nanci Zurek
Associate Media Director :
Craig McDowell
Media Supervisor :
Liz Rogers
Business Affairs Manager :
Ann Shelton
Sr. Project Manager :
Courtney Pollard
Jr. Project Manager :
Maddy Kereszturi
Production Company :
Stange Beast
Producer :
Zoe Muslim
Producer :
Matt Saxton
Director :
Tulips & Chimneys
Executive Producer :
Belle Palmer
Storyboard :
Marc Moynihan
Character Design :
Ben Winfield
Model Sheets :
Sasha Perdigao
Lead Production Designer :
Marc Moynihan
Additional Design :
Caroline Vos
Additional Design :
Ben Winfield
Color Keys :
Ben Winfield
Animation Reference :
Dianne Makings
Creative Director/Producer :
Nina Pfeiffer
Assisting Producer :
Dianne Makings
Animation Studio :
Sound Design Company :
Lime Studios
Executive Producer :
Susie Boyajan
Associate Producer :
Kayla Phungglan
Engineer and Sound Designer :
Matt Miller
Assistant Engineer :
Lisa Mermelstein
Music Company :
JSM Music
Music Company :
Music Company :
Asche & Spencer

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