Ridiculous teachers' notes become animations in Fruit of the Loom's adorable back-to-school work

You can also get your kids' funny comments stitched on a pillow

Published On
Aug 13, 2018

Editor's Pick

Kids say and do the funniest things, and nowadays that often creates an opportunity for a parent to post it on social media. Fruit of the Loom is mining this rich source of parental humor for its back-to-school campaign this year.

One part of the campaign, by Crispin Porter & Bogusky, turns examples of funny notes from teachers to parents into adorable animations. For example, there's the boy who got a nacho in his eye (as seen here), the little girl with a worm in her pocket and the one whose friend ate her lip balm. The animations, by directors Tulips & Chimneys via Strange Beast, give the one-line notes fun back-stories full of imagination.

In another aspect to the campaign, the brand is turning ridiculous/cute comments from real kids into hand-stitched, decorative pillows. The "Pillows for Posterity" feature comments sourced from parents on social media; those interested in their own personalized pillow have the opportunity to leave a quote from their kid on the Fruit of the Loom's Facebook page, where the brand will pick the funniest submissions to be made by hand.

About

Credits

Date
Aug 13, 2018
Agency:
Crispin Porter Bogusky
Brand:
Fruit of the Loom
Creative Director:
KT Thayer
Senior Creative:
Alexis Jabbour
Senior Creative:
Bert Marissen
Integrated Producer, Video:
Ali Moeller
EVP/MANAGING DIRECTOR:
Danielle Aldrich
VP/Account Director:
Kristi Kirkeide Boutiette
Content Supervisor:
Mark Hurley
Content Manager:
Carolyn Martin
Group Strategy Director:
Kayla Goldstein
Sr. Strategist:
Bethany Lechner
Community Manager:
Nanci Zurek
Associate Media Director:
Craig McDowell
Media Supervisor:
Liz Rogers
Business Affairs Manager:
Ann Shelton
Sr. Project Manager:
Courtney Pollard
Jr. Project Manager:
Maddy Kereszturi
Production Company:
Stange Beast
Producer:
Zoe Muslim
Producer:
Matt Saxton
Director:
Tulips & Chimneys
Executive Producer:
Belle Palmer
Storyboard:
Marc Moynihan
Character Design:
Ben Winfield
Model Sheets:
Sasha Perdigao
Lead Production Designer:
Marc Moynihan
Additional Design:
Caroline Vos
Additional Design:
Ben Winfield
Color Keys:
Ben Winfield
Animation Reference:
Dianne Makings
Creative Director/Producer:
Nina Pfeiffer
Assisting Producer:
Dianne Makings
Animation Studio:
Videohouse
Sound Design Company:
Lime Studios
Executive Producer:
Susie Boyajan
Associate Producer:
Kayla Phungglan
Engineer and Sound Designer:
Matt Miller
Assistant Engineer:
Lisa Mermelstein
Music Company:
JSM Music
Music Company:
APM
Music Company:
Asche & Spencer

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