Hyundai : Talk to My Car
Quirk is in.
Published On
Feb 26, 2012
Editor's Pick
Innocean and Wes Anderson's fun new spots for the Hyundai Azera are full of charm and oddities. In "Modern Life," a father gets caught up in a vortex of domestic chores while mom sits comfortably in her car.
"Talk to My Car" is a an interesting way to showcase the Azera's voice activated technology, looking back at some retro examples of cars that understand you when you speak to them, through some poppy art direction and a nice use of 2D.
Credits
- Date
- Feb 27, 2012
- Brand :
- Hyundai
- Client :
- Hyundai
- Agency :
- Innocean
- Senior Producer :
- Helen Erb
- Creative Director :
- Robert Prins
- Creative Director :
- Max Godsil
- Art Director :
- Tom Gibson
- Copywriter :
- Steve O'Brien
- Director :
- Wes Anderson
- Production Company :
- Moxie Pictures
- Executive Producer :
- Lizzie Schwartz
- Editor :
- Andrew Weisblum
- Editorial Company :
- Beast
- Executive Producer :
- Jon Ettinger
- Post Production Company :
- Public VFX
- Creative Director :
- Tony Smoller
- Executive Producer :
- Kim Nagel
- Visual Effects Supervisor :
- James Allen
- Flame Artist :
- James Allen
- Flame Artist :
- Katrina Salicrup
- Senior Producer :
- Helen Erb
- Head of Production :
- Will Woollett
- Executive Producer :
- Dan Levinson
- Head of Production :
- Roger Zorovich
- Producer :
- Lisa Shaw
- Director, Photography :
- Robert Yeoman
- Visual Effects Supervisor :
- Jeremy Dawson
- Production Manager :
- John Nelson
- Production Designer :
- Adam Stockhausen
- Visual Effects Miniatures :
- Fantasy II Film Effects
- Director, Photography :
- Christopher Lee Warren
- Model Maker :
- Gene Warren III
- 3D :
- Michael Shelton
- Telecine :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Music :
- Search Party Music
- Audio Post :
- Play
- Mixer :
- John Bolen
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