EOS : Talking Tree Case Study
What about the tree? What's the tree say?
Published On
Sep 15, 2010
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Happiness Brussels taps nature's voice with Talking Tree, part of a campaign for popular science magazine EOS.
To create a discussion around climate change, the agency is monitoring a tree in Brussels' Bois de la Cambre park, using devices like a CO2 meter, pH meter, a wind turbine, webcam and thermometer. The data will be processed by custom software and converted into social media-ready communications.
The Talking Tree will share its "feelings" on Twitter, Facebook, SoundCloud, YouTube, Flickr and at talking-tree.com.
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