EOS : Talking Tree Case Study

What about the tree? What's the tree say?

Published On
Sep 15, 2010

Editor's Pick

Happiness Brussels taps nature's voice with Talking Tree, part of a campaign for popular science magazine EOS.

To create a discussion around climate change, the agency is monitoring a tree in Brussels' Bois de la Cambre park, using devices like a CO2 meter, pH meter, a wind turbine, webcam and thermometer. The data will be processed by custom software and converted into social media-ready communications.

The Talking Tree will share its "feelings" on Twitter, Facebook, SoundCloud, YouTube, Flickr and at talking-tree.com.

Credits

Date
Sep 16, 2010
Brand :
EOS
Client :
EOS
Agency :
Happiness FCB

Need a credit fix? Contact the Creativity Editors

Project Type