Lofty Chick Fancies Small Car in Spot For VW Up

Adam & Eve spot demonstrates it's not size that matters

Published On
Apr 29, 2013

Editor's Pick

In this spot for VW's small car model "Up", directed by Chris Palmer for Adam & Eve/DDB, everyone's too small for our heroine, except the car in question (and its perfectly proportioned driver). The ad also takes us on a prettily shot tour of London landmarks.

Credits

Date
Apr 29, 2013
Brand:
Volkswagen Up
Client:
Volkswagen Up
Agency:
Adam & Eve/DDB-London
Executive Creative Director:
Jeremy Craigen
Art Director:
Feargal Ballance
Copywriter:
Patrick McClelland
Agency Producer:
Lucinda Ker
Account Director:
Jonathan Hill
Production Company:
Gorgeous
Director:
Chris Palmer
Producer:
Michaela Johnson
Director, Photography:
Bruno Delbonnel
Editing:
The Quarry
Editor:
Paul Watts
Editor:
Jonnie Scarlett
Grading:
Seamus OKane - The Mill
Online:
Tom Sparks
Music:
Banks Music
Arranger:
Alex Banks

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