Lofty Chick Fancies Small Car in Spot For VW Up

Adam & Eve spot demonstrates it's not size that matters

Published On
Apr 28, 2013

Editor's Pick

In this spot for VW's small car model "Up", directed by Chris Palmer for Adam & Eve/DDB, everyone's too small for our heroine, except the car in question (and its perfectly proportioned driver). The ad also takes us on a prettily shot tour of London landmarks.


Apr 29, 2013
Brand :
Volkswagen Up
Client :
Volkswagen Up
Agency :
Adam & Eve/DDB
Executive Creative Director :
Jeremy Craigen
Art Director :
Feargal Ballance
Copywriter :
Patrick McClelland
Agency Producer :
Lucinda Ker
Account Director :
Jonathan Hill
Production Company :
Director :
Chris Palmer
Producer :
Michaela Johnson
Director, Photography :
Bruno Delbonnel
Editing :
The Quarry
Editor :
Paul Watts
Editor :
Jonnie Scarlett
Grading :
Seamus OKane - The Mill
Online :
Tom Sparks
Music :
Banks Music
Arranger :
Alex Banks

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