Uber Tempts Our Tastebuds as it Launches Food Delivery Service

Not content with shaking up the taxi market, Uber is now bringing food to us too -- and in this launch spot for its UberEats app, it makes it look suitably delicious. In the best traditions of food porn, director Mimi Cave of Strike Anywhere (which worked directly with Uber) shows closeups of freshly chopped vegetables, oozing meat and more, makes it look like the best meal idea you ever had to get someone else to deliver one in a car. The app launched last week in New York and Chicago after an initial rollout in Barcelcona and L.A. Lunch foods are priced between $9 and $12 while dinner meals are between $10 and $15.