This year, Target is celebrating Halloween with a YouTube virtual reality series and a mobile site to help trick-or-treaters' parents find the best houses.
The VR series, called "The House on Hallow Hill," was created in-house and includes six videos. Themes were chosen based on customer research, the company said. The video above, "The Candy Carnival," shows a festive room filled with crafts, pumpkins and games. Other themes include "The Ghoulish Graveyard," "Dinner with Ghosts" and "Day of the Dead." After leaving the haunted mansion, the viewer is offered a 10% off promo code.
Read more about Target's Halloween efforts, including its trick-or-treating mobile site, on Ad Age.