Cheerios and Saatchi & Saatchi N.Y. just debuted another beautiful slice-of-life ad featuring a quiet, playful moment between a mom and her son. The two cuddle on the couch as Mom plays a guessing game with the boy, popping Chocolate, Frosted and Honey Nut Cheerios into his mouth and asking him to identify which is which.

Like previous ads, this one features a mixed-race family but with no fanfare around it, although the fact that the spot centers around the different flavors of the cereal feels like a playful nod to that.