Cheerios Debuts Another Adorable Ad Featuring a Mixed-Race Family

Spot via Saatchi Highlights Different Varieties of the Cereal

Published On
Jun 03, 2015

Editor's Pick

Cheerios and Saatchi & Saatchi N.Y. just debuted another beautiful slice-of-life ad featuring a quiet, playful moment between a mom and her son. The two cuddle on the couch as Mom plays a guessing game with the boy, popping Chocolate, Frosted and Honey Nut Cheerios into his mouth and asking him to identify which is which.

Like previous ads, this one features a mixed-race family but with no fanfare around it, although the fact that the spot centers around the different flavors of the cereal feels like a playful nod to that.

Credits

Date
Jun 03, 2015
Brand:
Cheerios
Client:
Cheerios
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Jay Benjamin
Executive Creative Director:
Peter Smith
Creative Director:
Johnnie Ingram
Copywriter:
Viktor Angwald
Art Director:
Matilda Kahl
Head of Content Production:
John Doris
Executive Producer:
Dani Stoller
Production Company:
Community FIlms
Director:
Matt Smukler
Director, Photography:
Tami Reiker
Executive Producer:
Carl Swan
Line Producer:
Carr Donald
Editorial House:
Beast
Editor:
Jim Ulbrich
Producer Assistant:
Elmer McCarty
Executive Producer:
Laura Molinaro

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Project Type