Cheerios Debuts Another Adorable Ad Featuring a Mixed-Race Family

Spot via Saatchi Highlights Different Varieties of the Cereal

Published On
Jun 03, 2015

Editor's Pick

Cheerios and Saatchi & Saatchi N.Y. just debuted another beautiful slice-of-life ad featuring a quiet, playful moment between a mom and her son. The two cuddle on the couch as Mom plays a guessing game with the boy, popping Chocolate, Frosted and Honey Nut Cheerios into his mouth and asking him to identify which is which.

Like previous ads, this one features a mixed-race family but with no fanfare around it, although the fact that the spot centers around the different flavors of the cereal feels like a playful nod to that.


Jun 03, 2015
Brand :
Client :
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Jay Benjamin
Executive Creative Director :
Peter Smith
Creative Director :
Johnnie Ingram
Copywriter :
Viktor Angwald
Art Director :
Matilda Kahl
Head of Content Production :
John Doris
Executive Producer :
Dani Stoller
Production Company :
Community Films
Director :
Matt Smukler
Director, Photography :
Tami Reiker
Executive Producer :
Carl Swan
Line Producer :
Carr Donald
Editorial House :
Editor :
Jim Ulbrich
Producer Assistant :
Elmer McCarty
Executive Producer :
Laura Molinaro

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