Silk: Tastemaker Challenge
Social campaign picks fans' best descriptions and turns them into song
Published On
May 19, 2013
Editor's Pick
Silk soymilk is kicking off a new social campaign that involves a character called "Mr Smooth" singing fans' descriptions of the brand on YouTube. Developed by Evolution Bureau, the campaign encourages users to submit their description of the brand on its Facebook page under the banner "Tastemaker Challenge". Silk selects one per week, based on its creative merit, and then turned into a YouTube video where Mr. Smooth singing the fan-written odes.
Credits
- Date
- May 20, 2013
- Brand :
- Silk
- Client :
- Silk
- Agency :
- Evolution Bureau
- Executive Creative Director :
- Steve Babcock
- Creative Director :
- Rich Ford
- Art Director :
- Jeff Limon
- Copywriter :
- Jacob Baas
- Copywriter :
- Casey Brewer
- Production Company :
- Superfad
- Director :
- Will Hyde
- Creative Director :
- David Viau
- Executive Producer :
- Chris Volckman
- Producer :
- Nicole Dundas
- Line Producer :
- Craig Stevens
- Post Production :
- Superfad
- Editorial :
- Superfad
- Visual Effects :
- Superfad
- Editor :
- Ryan Haug
- Visual Effects Supervisor :
- Joel Voelker
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Project Type
