Explore Stockholm Like a Local Using Taxi Journey Data

Innovative Tourist Guide From Taxi Stockholm Shows You Where the Locals Go

Published On
Jul 29, 2014

Editor's Pick

They say the best way to be experience a city is through the eyes of someone who lives there. So, Swedish agency King and Taxi Stockholm used that bit of insight to create this fascinating "tourist guide" that leverages GPS data from millions of taxi journeys around the city.

Taxi Trails uses heat maps to mark out the most popular taxi destinations. Users can zoom in on an area to explore the places around the hotspots, and to get there, can book a taxi direct from the website. They can also filter and sort the GPS-data in a number of ways; for example, choose day or night, or see where the people from hip areas usually make their taxi journeys.


Jul 29, 2014
Creative Director:
Frank Hollingworth
Client Director:
Suhit Mehrotra
Digital Creative:
Johan Tesch
Christoffer Dymling
Art Director:
Josephine Wallin
Account Manager:
Peter Preisler
Lena Ivarsson
Digital Producer:
Sofia Weman
Art Production:
Mattias Ewert
Film Production Company:
Slutet Ar Nara
Digital Production Company:

Need a credit fix? Contact the Creativity Editors

Project Type