Taxidermy Comes To Life In Quirky French Ad for Cookie Brand Granola

Offbeat Humor from Paris Agency Marcel

Published On
Jun 02, 2014

Editor's Pick

A quirky new campaign for French cookie brand Granola takes place in the workshop of a taxidermist -- where the animals suddenly burst into a rendition of "The Lion Sleeps Tonight." Directed by Adrien Armanet via Iconoclast for Paris agency Marcel, the spot is a continuation of a campaign launched last year that aims to communicate that Granola "gives you something extra." The aegncy claims the absurd humor has already contributed to 20% sales growth for the brand.

Credits

Date
Jun 02, 2014
Brand :
Granola
Client :
Granola
Agency :
Marcel Worldwide
Creative Director :
Jrmie Bottiau
Creative Director :
Sergio Alonso
Art Director :
Sebastian Piacentini
TV Production :
Prodigious
TV Producer :
Cleo Ferenczi
TV Production Assistant :
Corentin Harran
Sound Producer :
Boris Jeanne
Sound Production Company :
Prodigious
Director :
Adrien Armanet
Production Company :
Iconoclast
Producer :
Solal Micenmacher
Post Production Company :
Mathematics
Post Producer :
Sandra Haize
Director, Photography :
Arnau Valls
Music Company :
Prodigious/ Gum

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Project Type