TBWA launches relaunches its site, and creates a new platform alongside it.
Oct 17, 2010
TBWA Worldwide has relaunched its website, powered by a new network-created CMS, Projeqt, billed as a "creative storytelling platform" that gives its users a robust, multimedia, social media-driven vehicle for telling their stories.
The new TBWA.com promises to connect its agencies with its community, aggregating its social presence from platforms like YouTube and Twitter in one destination. Stories featured on the site also pull in dynamic content from the all across the web, from Twitter to RSS feeds. Built in HTML5, the site is device-agnostic and features works across all platforms including iPhone and iPad. TBWA.com is also modular, giving network local offices the opportunity to adapt it accordingly to their respective regions.
For now, Projeqt.com is available primarily to TBWA staffers, but the wider creative community can also sign up on the site for a beta account. In the meantime, keep track of the CMS progress on Twitter or Facebook.
Check out more about Projeqt.com in this intro vid.