True Story of a Five-Year-Old Who Saved Her Mum's Life Becomes a Moving Ad

Grey London and Mumsnet Encourage Parents to Teach Their Kids to Dial 999

Published On
Apr 20, 2015

Editor's Pick

Grey London teamed up with U.K. parenting network Mumsnet to create this moving film encouraging parents to teach their children to dial emergency services at 999.

It tells the true story of Elleemae, a five-year-old girl who called the help number when her mother had an epileptic fit in January 2012. She managed to explain the situation and paramedics arrived at the house to save her mom's life.

What makes the film special is that Academy's Frederic Planchon, who directed the ad, spent a week with the family, gathering original photos and footage as well as filming new content to craft the story. Vodafone, another Grey London client which works with Mumsnet on a number of initiatives, made a substantial donation towards the production of the film. The initiative is also supported by the British Red Cross.


Apr 20, 2015
Agency :
Brand :
Mumsnet/Grey London
Client :
Mumsnet/Grey London
Director :
Frederic Planchon
Production Company :

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