A Teardrop's Journey Captures the Emotion of a Great Drive
Feb 19, 2016
In Audi's latest commercial, an Audi RS7 moves its driver to tears -- but in a good way.
The spot, directed by Park Pictures' AG Rojas for Venables Bell & Partners, follows the trajectory of a single tear drop from the driver's eye as he speeds down an empty road listening to an operatic aria. It hits the car window then slowly, beautifully makes its way along the car before finally being propelled off the back spoiler -- and hitting a highway sign. The spot ends with the driver accelerating away, and the message that the car's performance "will seriously move you."
Opera, cars and a man crying -- it adds up to a great combination. Although we reckon he should pack some tissues next time.