How Driving an Audi Could Move You to Tears
A Teardrop's Journey Captures the Emotion of a Great Drive
By
Alexandra Jardine
Published On
Feb 19, 2016
Editor's Pick
In Audi's latest commercial, an Audi RS7 moves its driver to tears -- but in a good way.
The spot, directed by Park Pictures' AG Rojas for Venables Bell & Partners, follows the trajectory of a single tear drop from the driver's eye as he speeds down an empty road listening to an operatic aria. It hits the car window then slowly, beautifully makes its way along the car before finally being propelled off the back spoiler -- and hitting a highway sign. The spot ends with the driver accelerating away, and the message that the car's performance "will seriously move you."
Opera, cars and a man crying -- it adds up to a great combination. Although we reckon he should pack some tissues next time.
Credits
- Date
- Feb 19, 2016
- Brand:
- Audi
- Client:
- Audi
- Director, Marketing:
- Loren Angelo
- General Manager, Marketing:
- Kenneth Bracht
- Manager of Brand Content/Marketing Innovation:
- Tara Dyer
- Chairperson:
- Paul Venables
- Associate Creative Director:
- Matt Miller
- Associate Creative Director:
- Matt Keats
- Senior Art Director:
- Rich North
- Senior Copywriter:
- Ryan Hoercher
- Director, Integrated Production:
- Craig Allen
- Business Affairs Director:
- Susan Conklin
- Production Company:
- Park Pictures
- Executive Producer:
- Jackie Kelman Bisbee
- Executive Producer:
- Mary Ann Marino
- Producer:
- Peter Vitale
- Director:
- AG Rojas
- Editorial:
- Final Cut
- Editor:
- Jeff Buchanan
- Visual Effects:
- The Mill
- Director, Photography:
- Andre Chemetoff
- Executive Creative Director:
- Will McGinness
- Creative Director:
- Erich Pfeifer
- Executive Producer:
- Mandi Holdorf
- Producer:
- Brian Stanley
- Producer:
- Hannah Murray
- Senior Motion Designer:
- Victor Bivol
- Assistant Editor:
- James Bird
- Executive Producer:
- Eric McCasline
- Head of Production:
- Suzy Ramirez
- Music Company:
- Me Knowing The Truth
- Music Supervisor:
- Michael Gross
- Mix and Sound Design:
- Therapy Studios
- Executive Producer:
- Joe DiSanto
- Head of Production:
- Allegra Bartlett
- Sound Designer and Mix Engineer:
- Eddie Kim
- Executive Producer:
- Leighton Greer
- Producer:
- Ben Sposato
- Coordinator:
- Pat DeVaney
- Lead Flame Artist:
- James Allen
- 3D Lead Artist:
- Simon Brown
- 3D Lead Artist:
- Chris Bayol
- 2D Artist:
- Don Kim
- 2D Artist:
- Daniel Lang
- 2D Artist:
- Olivia ONeil
- 2D Artist:
- Scott Johnson
- 3D Artist:
- Kevin Gillen
- 3D Artist:
- Charles Storniolo
- Colorist:
- Greg Reese
- Head of Account Management:
- David Corns
- Account Director:
- Chris Bergen
- Account Supervisor:
- Ally Humpherys
- Account Supervisor:
- Alexis Lovett
- Account Manager:
- Oliver Glenn
- Account Manager:
- Faire Davidson
- Assistant Account Manager:
- Brianne Jones
- Project Manager:
- Talya Fisher
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