The Super Bowl Ad Newcastle Brown Would Have Made

Beer Brand Hilariously Ambushes The Super Bowl Teaser

Published On
Jan 23, 2014

Editor's Pick

If you can't do a Super Bowl ad yourself, why not do a teaser that wittily ambushes other brands' efforts? Newcastle Brown Ale and agency Droga 5 bring you the teaser for the trailer for the Super Bowl ad they would have made, if they could afford it; the beer ad "that would have changed the world...of beer ads". With its epic-sounding background music, pronouncements about how much beer Newcastle would have sold and even an interruption in proceedings, it's a funny piss-take of the whole Super Bowl teaser phenomenon. As well as the video there's a website,, where more content is yet to be revealed (for example, coming soon is: Focus Groups React To Our Mega Huge Ad).


Jan 23, 2014
Agency :
Brand :
Newcastle Brown Ale
Client :
Newcastle Brown Ale
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Creative Director :
Scott Bell
Art Director :
Dan Kenneally
Copywriter :
Ryan Raab
Head of Integrated Production :
Sally-Ann Dale
Head of Broadcast Production :
Ben Davies
Executive Broadcast Producer :
Matt Nowak
Production Assistant :
Goldie Robbens
Production Assistant :
Heather Black
Integrated Campaign Production :
Edit :
Lead Editor :
Matt Badger
Editor :
Kellan Davidson

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