Kraft MilkBite : Teaser
Who am I?
Published On
Feb 08, 2012
Editor's Pick
Introducing Mel, a new character with a quirky personality which will help launch one of Kraft's biggest new product bets of the year, MilkBite, on February 13. Mel is a milk and granola bar, who struggles, quite aptly with an identity crisis. Created by Droga5, Mel will be featured in television spots, as well as through online executions in the form of "video diaries" on the brand's Facebook page.
Credits
- Date
- Feb 09, 2012
- Brand:
- Kraft MilkBite
- Client:
- Kraft MilkBite
- Agency:
- Droga5
- Chairperson:
- David Droga
- Executive Creative Director/Production:
- Ted Royer
- Executive Creative Director/Production:
- Nik Studzinski
- Head of Integrated Production:
- Sally-Ann Dale
- Associate Creative Director, Copywriter:
- Scott Ginsberg
- Associate Creative Director, Art Director:
- January Vernon
- Creative Director:
- Neil Heymann
- Interactive Producer:
- Jason Curtis
- Executive Producer:
- Scott Chinn
- Strategy:
- Tom Naughton
- Production Company:
- O Positive
- Director:
- David Shane
- Director, Photography:
- Eric Treml
- Executive Producer:
- Marc Grill
- Producer:
- Ken Licata
- Designer:
- Ben Grube
- Designer:
- Malin Ekman
- Illustrator:
- Rich Greco
- Developer:
- Mikael Emtinger
- Puppet Design and Fabrication:
- Jim Henson Creature Shop
- Executive Producer:
- Jason Seck
- Creative Supervisor:
- Jason Weber
- Puppet Builder:
- Anney Ozar
- Puppet Builder:
- Jim Krupa
- Editorial:
- Mackenzie Cutler
- Editor:
- Gavin Cutler
- Assistant Editor:
- Nathan Rodgers-Hancock
- Executive Producer:
- Sasha Hirschfeld
- Visual Effects and Post Production:
- Spontaneous
- Visual Effects Supervisor/Lead Flame Artist:
- Andy Milkis
- Creative Director:
- John Leamy
- Executive Producer:
- Chris Decker
- Music:
- Alan Wolpert Music
- Composer:
- Alan Wolpert
- Sound Director:
- Sound Lounge
- Mixer:
- Tom Jucarone
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Project Type
