Test Your Tech Prowess With Kia's Online Games

Games promote Kia Forte as the car for "techathletes"

Published On
Jun 27, 2013

Editor's Pick

Kia is promoting its 2014 Kia Forte as the car for all tech and gadget lovers with a series of Facebook-based games aimed at "techathletes". Created by David & Goliath, the Kia Techathlete Games ask players to prove that they're worthy of the Forte by testing out their skills on the webcam, the mic, the smartphone, the mouse and the keyboard.

Five games - Type-Wondo, Gymnas-Clicks, 100m Headles, Sla-La-La-Lom, and Gy-Row-Scope -  require the player to use different devices, each highlighting a different feature of the Forte.  For example, Sla-La-La-Lom requires players to activate their mic and use their voice to steer their way down a ski slope, and highlights the car's voice-controlled navigation system.  In Gy-Row-Scope, players sync their smartphones to their computers in order to row their way down a river, promoting the Forte's ability to sync to your phone to stream music. Players' scores are displayed on a  leaderboard, and three players a week can win tech prizes, including an Xbox Kinect, Go-Pro Camera, Nike Fuel Band and Beats by Dre headphones.

Credits

Date
Jun 27, 2013
Brand:
Kia
Client:
Kia
Agency:
David & Goliath
Chief Creative Officer:
David Angelo
Executive Creative Director:
Colin Jeffery
Creative Director:
Eron Broughton
Creative Director:
Gary du Toit
Creative Director:
Chris Robertson
Associate Creative Director, Copywriter:
Matthew Curry
Art Director:
Mike Wilson
Art Director:
Allen Yu
Technology Lead:
Jason Defillippo
Digital Producer:
Anna Cobban

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