Teens don't care about climate change in Fridays for Future PSA

Latest film from Greta Thunberg's environmental movement comes ahead of next global climate change protest

Published On
Mar 21, 2022

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A new PSA from Fridays for Future, the climate change movement started by Greta Thunberg, sees teens making surprisingly skeptical climate change pronouncements—but it's all for a reason.

In the film, by Fred & Farid Los Angeles, kids skateboard, sing and pose like influencers while spouting the same kind of apathetic statements we've heard a million times from jaded adults. 

"The next generation will sort it out," one says.  "It's happened before in history, we're still here," says another. Coming out of their mouths, the message drives home even harder. The film concludes with the question: “If we don’t care about climate change, who will?” 

The PSA lands as Fridays for Future is planning a global climate strike protest this Friday (March 25). It's the fifth spot for the movement by Fred & Farid; previous efforts have included a spot trolling the Mars mission in the style of a luxury travel spot, and an ad that showed a man running into an invisible barrier.

"The good news is that scientists believe limiting warming is absolutely technically possible," said Katharina Maier, organizer with Fridays For Future U.S., in a statement. “With renewable energy technologies, changes in farming and transport, and shift in our society's norms, we can limit warming and avoid even worse outcomes. However most of us are not shifting our way of thinking, way of living, way of consuming, way of communicating, etc. ... It is urgent to act to save our planet before it’s too late and together we can. If we don’t care, who will?”