Amnesty International : Teleshop: Guns for Sale
In an effort to take aim at the insidious threat posed by the illegal international arms trade, Amnesty International recruited Mother to create a parody of a home shopping network TV segment in which the merchandise of the moment is a cache of AK-47
Editor's Pick
In an effort to take aim at the insidious threat posed by the illegal international arms trade, Amnesty International recruited Mother to create a parody of a home shopping network TV segment in which the merchandise of the moment is a cache of AK-47s. Showcased in movie theaters and on a micro site created by London-based interactive agency Poke, "Teleshop: Guns for Sale" features a pair of chipper hosts enthusiastically selling viewers on the merits of the deadly assault rifles, which come with a year's worth of free ammunition and can be purchased with cash, off-shore accounts or diamonds. There's even a demonstration of the weapon's deadly potential in the form of a gun-toting child shooting up a mannequin. The video is also available as a podcast or a PSP download for those who prefer their violence on the go.
Credits
- Date
- Jan 27, 2006
- Production Company :
- Blink
- Post Production :
- MPC
- Interactive Agency :
- Poke
- Client :
- Amnesty International
- Director :
- Dougal Wilson
- Editor :
- Suzy Davis
- Director, Photography :
- Tat Tadcliffe
- Producer :
- Matthew Fone
- Creative Lead :
- Tom Hostler
- Designer :
- James Cunnane
- Programmer :
- Mattias Gunneras
- Agency :
- Mother-London
- Brand :
- Amnesty International
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