Amnesty International : Teleshop: Guns for Sale
In an effort to take aim at the insidious threat posed by the illegal international arms trade, Amnesty International recruited Mother to create a parody of a home shopping network TV segment in which the merchandise of the moment is a cache of AK-47
Published On
Jan 27, 2006

Editor's Pick
In an effort to take aim at the insidious threat posed by the illegal international arms trade, Amnesty International recruited Mother to create a parody of a home shopping network TV segment in which the merchandise of the moment is a cache of AK-47s. Showcased in movie theaters and on a micro site created by London-based interactive agency Poke, "Teleshop: Guns for Sale" features a pair of chipper hosts enthusiastically selling viewers on the merits of the deadly assault rifles, which come with a year's worth of free ammunition and can be purchased with cash, off-shore accounts or diamonds. There's even a demonstration of the weapon's deadly potential in the form of a gun-toting child shooting up a mannequin. The video is also available as a podcast or a PSP download for those who prefer their violence on the go.
Credits
- Date
- Jan 27, 2006
- Production Company:
- Blink
- Post Production:
- MPC
- Interactive Agency:
- Poke
- Client:
- Amnesty International
- Copywriter:
- Mother Mother
- Director:
- Dougal Wilson
- Editor:
- Suzy Davis
- Director, Photography:
- Tat Tadcliffe
- Producer:
- Matthew Fone
- Creative Lead:
- Tom Hostler
- Designer:
- James Cunnane
- Programmer:
- Mattias Gunneras
- Agency:
- Mother-London
- Brand:
- Amnesty International
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Project Type
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