Telling new stories with The Growing Debate

Building empathy through a branded podcas

Published On
Mar 25, 2021


With growing consumer awareness around how their food is sourced, Corteva wanted to find a new way to share stories about modern farming’s complexity in a way that urban audiences would find compelling. We created The Growing Debate podcast to share how farming intersects with today’s most complicated issues. Using the on-site sounds, voices and stories of modern agriculture, we transported city and suburban listeners to America’s farmlands for 40 minutes at a time. And we kept their attention by discussing emotionally charged topics intrinsic to modern farming: immigrant labor, gender and race equality, trade wars, climate change, even suicide.

You can find The Growing Debate on Stitcher, Spotify, Apple Podcasts and others.


Mar 25, 2021
Agency :
Bader Rutter
Client :
Corteva Agriscience

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