Telling new stories with The Growing Debate

Building empathy through a branded podcas

Published On
Mar 25, 2021

Description

With growing consumer awareness around how their food is sourced, Corteva wanted to find a new way to share stories about modern farming’s complexity in a way that urban audiences would find compelling. We created The Growing Debate podcast to share how farming intersects with today’s most complicated issues. Using the on-site sounds, voices and stories of modern agriculture, we transported city and suburban listeners to America’s farmlands for 40 minutes at a time. And we kept their attention by discussing emotionally charged topics intrinsic to modern farming: immigrant labor, gender and race equality, trade wars, climate change, even suicide.

You can find The Growing Debate on Stitcher, Spotify, Apple Podcasts and others.

Credits

Date
Mar 25, 2021
Agency :
Bader Rutter
Client :
Corteva Agriscience

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Project Type