Limon & Nada : Temperature-Controlled Lemonade Pricing

Limon & Nada, a Spanish lemonade brand owned by Coca-cola's Minute Maid, has set up vending machines that offer discounts according to how hot the weather is. The machines, installed via its agency Momentum, have special software that adjust the cost as the temperature fluctuates. Prices are set at two euros a can for temperatures of up to 25 degrees Celsius (77 F) 1.40 euros at 26-29 degrees, and half price at one euro when the mercury rises to thirty degrees. The 18 machines will be at water parks and other summer attractions from now until September.