Do You Owe Your Cat an Apology This Holiday Season?

If You're the Type of Person Who Dresses Kitty Up for Christmas, Yes, You Probably Do

Published On
Nov 09, 2015

Editor's Pick

The premise behind this ad from Temptations, the cat treat brand, is rather simple (and shameless and funny): While the holidays can be tough on everyone, they might be even more tough on your cat -- if you happen to be the kind of cat owner (sorry, pet parent) who thinks it's adorable to dress kitty up this time of year.

The felines on display here look none too amused, which raises some questions: How many Temptations treats did they get? Were animal agents enlisted to negotiate upward? Do Temptations executives dress up their cats? And in a moral universe -- inasmuch as cats have morals -- is it OK to dress up Fluffy if you plan in advance to apologize for it with a treat/bribe after the fact?

The TV and online ad is out of Adam & Eve/DDB with support for the so-called #SaySorry campaign through Weber Shandwick.

Credits

Date
Nov 09, 2015
Brand:
Temptations
Client:
Temptations
Agency:
Adam & Eve/DDB-London
Vice President, Marketing:
Craig Neely
Brand Manager:
Melodie Bolin
Brand Manager:
Arren Beach
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Copywriter:
Rory Hall
Art Director:
Steph Ellis
Agency Producer:
Catherine Cullen
Planning Partner:
Jess Lovell
Senior Planner:
Enni Kukka-Tuomala
Managing Partner:
Fiona McArthur
Business Partner:
Amelia Blashill
Account Director:
Jaimee Kerr
Account Manager:
Jo Lorimer
Production Company:
Rattling Stick
Producer:
Kelly Spacey
Director:
Austen Humphries
Director, Photography:
Austen Humphries
Director, Photography:
Jim Jolliffe
Editor:
Gareth McEwen
Post Production:
The Mill
Post Producer:
Carl Phillips
Colorist:
Mick Vincent
Flame Artist:
James Pratt
Audio Post Production:
Factory
Soundtrack Song:
Sorry Seems To Be The Hardest Word
Soundtrack Composer:
Elton John and Bernie Taupin
Soundtrack Performer:
Elton John
Music:
Thomas Wright @ Soundlounge

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Project Type