Pet Food, Nike Style; Mars Shoots and Scores With Temptations Tumblers Ad

adam&eve/DDB Turns LOLCats Into Athletes in Hilarious New Spot

Published On
Sep 04, 2014

Editor's Pick

Mars-owned cat treat brand Temptations Tumblers has done something stunningly original with a petfood ad -- it's created a spot that looks like it's for Nike or Adidas. As the spot opens, its muscular sportswear-clad stars, black background and soundtrack all look familiar; but turns out it's cat treats, not basketballs, these people are throwing. They're soon joined by their athletic felines (naturally including one who looks like Grumpy Cat -- the cat's real name is Fizgig). The ad ends with the tagline (and Twitter hashtag) #time to play ball. The agency, adam&eve/DDB, scores highly both on doing something different for the category and showing up the cliches of sports advertising. And, of course, for including LOLcats.


Sep 04, 2014
Adam & Eve/DDB-London
Temptations Tumblers
Mars Petcare
Executive Creative Director:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Creative Director:
Richard Brim
Creative Director:
Daniel Fisher
Rory Hall
Art Director:
Steph Ellis
Creative Planner:
Michelle Gilson
Production Company:
P for Production
Adam & Will
Jonathan Casey
Soundtrack name and composer:
Revolusion, Elliphant
Post Production:
Smoke & Mirrors
Audio Post Production:
Smoke & Mirrors

Need a credit fix? Contact the Creativity Editors

Project Type