Barnardo's : Tennessee Whiskey Redesign

A macho bottle.

Published On
Oct 10, 2011

Editor's Pick

Cue redesigns the Jack Daniels bottle and packaging to place high emphasis on masculinity and strength. Chiseled, cut shoulders create a masculine silhouette that emphasizes the macho feel of the whiskey brand. Labeling changes emphasize qualities like maturity, mellowness and cleans up the old design to create more simplistic outlines.