Snack in TERRAcolor

Driving Media Impact Through a Playful Campaign

Published On
Apr 17, 2020

Description

To position the brand as an everyday snack, and therefore grow sales and HH penetration, we targeted in on a key audience: affluent Millennial snackers.

Our strategy connected playful “Snack in TERRAcolor” messaging, positioning the brand as a fun, colorful, everyday snack to consumers through paid, owned, and earned channels – leading with mobile and social-first to align with the target’s core consumption. Video creative was distributed through a rich cross-platform video plan (Connected TV, full episode players, social, premium & programmatically purchased video – i.e. Hulu, YouTube) to tell our story and drive buzz.

Among our strong business results were:

- A 67% increase in aided awareness

- +6.85% increase in sales connected to media impact

- After Y2 of the campaign, purchase intent rose to 36% greater than the competitive set we track

Credits

Date
Apr 17, 2020
Agency :
Stella Rising
Client :
Terra Chips
Creative :
Burns Group

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