Terry Crews and The Muppets Have 'No Room for Boring' in Super Bowl Spot
Watch Mr. Crews Completely Fall in with The Muppet Lifestyle in Saatchi LA Spot
Jan 28, 2014
Saatchi & Saatchi Los Angeles are behind the winning combination of funnyman Terry Crews and the Muppets, in Toyota's super-fun Super Bowl spot. It begins with Mr Crew driving up to an abandoned vehicle on a dusty road, when the cuddly creatures climb into his roomy Highlander and start singing "No Room for Boring."
There's a social media aspect to the campaign -- The Muppets will be providing real time updates at @Toyota, via #NoRoomForBoring as they travel to the game in the Highlander on Sunday. Conill and 360i worked on the campaign, along with Saatchi.