A Tesco driver travels 'Back to the Future'-style through the decades to deliver Christmas treats

BBH creates retailer's centennial spot directed by Traktor

Published On
Nov 18, 2019

Editor's Pick

A Tesco delivery driver travels through time in this year's holiday spot by the U.K.'s biggest grocer, celebrating its centenary. 

The spot, by BBH, is directed by Traktor and set to The Ronettes' version of "Sleigh Ride." It sees the driver on his last shift before Christmas, suddenly transported (a little bit "Back to the Future"-style) by some Christmas lights into Victorian London where some street urchins enjoy his "food from the future.". But before you worry that this is going to be similar to the Dickensian story employed by rival supermarket Sainsbury's, we're suddenly fast-forwarded into the 1940s as he's seen delivering a crate to Winston Churchill in Downing Street. He also calls in on the Queen, and at a 90s rave, a 70s-style party and the set of the 1980s darts show, "Bullseye" before returning home to his own family.

It's all good fun, and while it might lack some of the epic fairytale qualities of some of its rivals' Christmas offerings, it's well pitched at a broad audience. 

The campaign will comprise TV, press, OOH, radio, digital, social, in-store, PR and experiential as well as a bespoke AR Lens with Snapchat and a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van themselves.

 

 

Credits

Date
Nov 18, 2019
Client:
Tesco
Agency:
BBH-London
Chief Customer Officer:
Alessandra Bellini
Marketing Communications Director:
Emma Botton
Head of Campaigns:
Ben Sherburn
Campaign Manager:
William Botterill
Campaign Assistant:
Suzie Kirton
Creative Team:
Marc Rayson
Creative Team:
Callum Prior
Creative Director:
Tom Drew
Head of Art:
Uche Ezugwu
Senior Strategist:
Lucy Moody
Strategy Director:
Simon Gregory
Business Lead:
Samantha McLeod
Senior Account Director:
Laura Brady
Account Manager:
Harry Warburton
Account Executive:
Claudia Richardson
Producer:
Joe Pawsey
Assistant Producer:
Kurtison Bailey
Production Company:
Stink
Director:
Traktor
Executive Producer:
Jon Chads
Producer:
Lucy Gossage
Director of Photography:
Alex Barber
Post Production:
MPC
Editor:
Adam Spivey
Editing House:
The Assembly Rooms
Sound:
Sam Ashwell
Sound:
Ben Gulvin
Sound:
750mph
Talent and Licensing Consultants:
The Bourne Consultancy
TV Materials:
ITV Archive
Senior Account Director:
Philip Mattinson
Account Manager:
Zoe Harris
Producer:
Chris Sellier
Assistant Producer:
Beth Mechem
Photographer:
Myles New ℅ Rare by Trayler
Rare Producer:
Kay Edwards
Food Stylist:
Marina Filippelli
Prop Stylist:
Tony Hutchinson
Creative:
James McComb
Account Director:
Luke Abbott
Producer:
Kevin McCloat
Producer:
Ali Terrell
Account Manager:
Danni Blakeslee
Media Agency:
Mediacom

Need a credit fix? Contact the Creativity Editors

Industry
Project Type
Tags