A Tesco driver travels 'Back to the Future'-style through the decades to deliver Christmas treats
BBH creates retailer's centennial spot directed by Traktor
Editor's Pick
A Tesco delivery driver travels through time in this year's holiday spot by the U.K.'s biggest grocer, celebrating its centenary.
The spot, by BBH, is directed by Traktor and set to The Ronettes' version of "Sleigh Ride." It sees the driver on his last shift before Christmas, suddenly transported (a little bit "Back to the Future"-style) by some Christmas lights into Victorian London where some street urchins enjoy his "food from the future.". But before you worry that this is going to be similar to the Dickensian story employed by rival supermarket Sainsbury's, we're suddenly fast-forwarded into the 1940s as he's seen delivering a crate to Winston Churchill in Downing Street. He also calls in on the Queen, and at a 90s rave, a 70s-style party and the set of the 1980s darts show, "Bullseye" before returning home to his own family.
It's all good fun, and while it might lack some of the epic fairytale qualities of some of its rivals' Christmas offerings, it's well pitched at a broad audience.
The campaign will comprise TV, press, OOH, radio, digital, social, in-store, PR and experiential as well as a bespoke AR Lens with Snapchat and a Facebook arcade game, in which customers can go behind the wheel of the Tesco delivery van themselves.
Credits
- Date
- Nov 18, 2019
- Client :
- Tesco
- Agency :
- BBH-London
- Chief Customer Officer :
- Alessandra Bellini
- Marketing Communications Director :
- Emma Botton
- Head of Campaigns :
- Ben Sherburn
- Campaign Manager :
- William Botterill
- Campaign Assistant :
- Suzie Kirton
- Creative Team :
- Marc Rayson
- Creative Team :
- Callum Prior
- Creative Director :
- Tom Drew
- Head of Art :
- Uche Ezugwu
- Senior Strategist :
- Lucy Moody
- Strategy Director :
- Simon Gregory
- Business Lead :
- Samantha McLeod
- Senior Account Director :
- Laura Brady
- Account Manager :
- Harry Warburton
- Account Executive :
- Claudia Richardson
- Producer :
- Joe Pawsey
- Assistant Producer :
- Kurtison Bailey
- Production Company :
- Stink
- Director :
- Traktor
- Executive Producer :
- Jon Chads
- Producer :
- Lucy Gossage
- Director of Photography :
- Alex Barber
- Post Production :
- MPC
- Editor :
- Adam Spivey
- Editing House :
- The Assembly Rooms
- Sound :
- Sam Ashwell
- Sound :
- Ben Gulvin
- Sound :
- 750mph
- Talent and Licensing Consultants :
- The Bourne Consultancy
- TV Materials :
- ITV Archive
- Senior Account Director :
- Philip Mattinson
- Account Manager :
- Zoe Harris
- Producer :
- Chris Sellier
- Assistant Producer :
- Beth Mechem
- Photographer :
- Myles New ℅ Rare by Trayler
- Rare Producer :
- Kay Edwards
- Food Stylist :
- Marina Filippelli
- Prop Stylist :
- Tony Hutchinson
- Creative :
- James McComb
- Account Director :
- Luke Abbott
- Producer :
- Kevin McCloat
- Producer :
- Ali Terrell
- Account Manager :
- Danni Blakeslee
- Media Agency :
- Mediacom
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