Tesco Gives a Father's Day Shout Out to Dads in Stores

Films Show Them Hearing Messages From Loved Ones on PA System

Published On
Jun 16, 2016

Editor's Pick

Tesco is using its supermarket "tannoys" (PA announcers) to give public shout-outs to dads this Father's Day, surprising them with pre-recorded messages from their loved ones while they do the groceries.

A series of videos, featuring the men reacting in public to their kids' voices broadcast across the stores, has launched on Facebook, and will now also run on TV. Online, viewers are directed to helpful ways in which they can show their acknowledgement and appreciation for their own dads, such as a simple calendar reminder, recipe ideas and Tesco's range of gifts.

The films were created by BBH and produced by the agency's in-house Black Sheep Studios.

Credits

Date
Jun 16, 2016
Brand:
Tesco
Client:
Tesco
Agency:
BBH
Head of Social Media:
Alicia Howard
Head of Digital and Content:
Alicia Howard
Social Media and Digital Content:
Kate Eaton
Agency:
BBH
Creative Team:
Kate Murphy
Creative Team:
Sarah Watson
Creative Director:
Chris Lawson
Creative Director:
Matthew Moreland
Creative Director:
Chris Clarke
Director, Strategy:
Simon Gregory
Director, Strategy:
Ben Shaw
Strategist:
Jill Cummins
Strategist:
Becky Dailey
Digital Analyst Lead:
Saskia Jones
Business Lead:
Cressida Holmes-Smith
Account Director:
Valdemar Domingos
Account Manager:
Jazz Powell
Producer:
Katie Burkes
Producer Assistant:
Tandy Tatter
Producer Assistant:
Mary Lou Newman
Production Company:
Black Sheep Studios
Director:
David Stoddart
Executive Producer:
Dan Keefe
Producer:
Sophie Dewey
Director, Photography:
Dennis Madden
Post Production:
Unit Media
Editor:
Erline O'Donovan
Editing House:
Erline O'Donovan
Sound Director:
Ian Lambden

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Project Type