Tesco Unveils 3D Virtual Shopping Experience For Customers

Technology Is Showcased At Berlin Marketing Conference

Published On
Mar 20, 2014

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Tesco has unveiled a prototype of a Virtual Reality supermarket, in which customers can browse a 3D supermarket using Oculus Rift virtual reality eye gear. It showcased the technology, created by London-based virtual reliaty firm Figure Digital, in a partnership with Pele branded merchandise, at the TCC International Marketing Forum in Berlin. Although they can't yet pick anything off the shelves, customers can travel through the store and look at the brands on offer. All without leaving the comfort of their home.