Tetley : Leaving

When you need to get away.

Published On
May 10, 2012

Editor's Pick

For Tetley, Clemenger BBDO Melbourne takes a more honest approach to the "tea" category, oft-filled with blissful, escapist imagery. This spot directed by Furlined's Brian Aldrich takes a bit of a hyperbolic approach to showing a woman's "tough decision," to illustrate the reality of what a good cup of tea can do for you. According to ECD Ant Keogh, "It seemed like nobody was really acknowledging tea for what it is. It's not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there."

Credits

Date
May 10, 2012
Brand:
Tetley
Client:
Tetley
Agency:
Clemenger BBDO-Melbourne
Director:
Brian Aldrich
Executive Creative Director/Production:
Ant Keogh
Creative Director:
Tom Martin
Creative Director:
Julian Schreiber
Copywriter:
Nick Kelly
Art Director:
Nic Buckingham
TV Director:
Sevda Cemo
DOP/Cinematographer:
Jeremy Rouse
Producer:
Dave Thorne
Producer:
Karen Bryson
Producer:
Cath Anderson
Producer:
Edward Pontifex
Production Company:
Furlined
Editor:
Peter Sciberras
Editor:
The Butchery
Flame Artist:
Eugene Richards
Flame Artist:
The Refinery
Post Production Company:
The Refinery
Composer/Arranger:
Josephine Petrina
Composer/Arranger:
Electric Dreams
Music Company:
Level Two Music
Music Company:
Electric Dreams
Sound Designer/Engineer:
Paul Le Couteur
Sound House:
Flagstaff Studios

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Project Type