Tetley Canada : Tetley Rescue Squad

Tetley Canada is getting fans to vote for their favorite real-life firefighter in a social media promotion for liquid tea mix Tetley Infusions that will see the said hunks join its 'Rescue Squd'. (The idea is that the squad will 'rescue' people's water from artificial ingredients, at various summer events.) Fans can vote for the beefcake through Facebook, or via special interactive street boards on Toronto's Queen St, in the campaign by agency John St. Each day, a pair of firefighters competes head-to-head to see who will make the next round. The final four join the Tetley Infusions Rescue Squad. Every vote also makes a donation to the Unicef Canada water project.