Teva : Stories Are the Proof of Life 1

Your life in mementoes.

Published On
Feb 21, 2012

Editor's Pick

Adventure-wear brand Teva has launched a print and video campaign that depicts the stories that are told through the collection of seemingly insignificant objects. The creative idea is that these objects are proof of the life lived: from an overfilled passport to a race bib or even a rock picked up along the journey. It was created in-house with the help of freelance art director Dustin Smith and shot by photographer Dwight Eschliman. The campaign launched on Teva.com, social networks and in-store, and will be supported by TV, print, digital and out-of-home advertising.