Texas wines. Texas bold.

Fiercely independent and full of character.

Published On
Mar 30, 2021


Texas winemakers have been quietly making world-class wine for decades now, and it’s time they stood up and let the world know. So 3Headed Monster teamed up with the Texas Wine and Grape Grower's Association to artfully tell their story. Through a series of videos, print, outdoor, and social, 3HM developed a bold new brand campaign showcasing Texans making wine the Texas way, fiercely independent and full of character. And enjoying wine the Texas way, too. With friends and family, with steaks and sunsets. Because that’s Texas Wines, made Texas Bold.








Mar 30, 2021
Agency :
3Headed Monster
Client :
Texas Wine & Grape Grower's Association
Founder/Creative Chairman :
Shon Rathbone
Creative Director :
Pete Voehringer
Senior Art Director :
Sarah Brandon
Copywriter :
Mallory Massa
Producer :
Chad Lane
Account :
Lauren Butowsky
Production House :
3Headed Monster
Production House :
3Headed Hamster
Director/Photographer :
Scott Harben
Assistant Photographer :
Connor Harben
2nd Camera/Editor :
Nate Schiefelbein

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Project Type