Can Dale Earnhardt Jr. Text?
Hilarious new Sprint spot and app promotes safe driving
Published On
Apr 03, 2013
Editor's Pick
This absurd mystery out of Leo Burnett and directed by Hungry Man's Scott Vincent tries to get to the bottom of a puzzling text message a mechanic receives. It reads, "Dale Earnhardt Jr. can't text." But who sent it? Dale did. What?
Exactly. The spot's a hilarious demo of Sprint's new "Drive First"app, which blocks and responds to texts while you're on the road, letting people know that you're unavailable to connect at the moment.
Credits
- Date
- Apr 04, 2013
- Brand :
- Sprint
- Client :
- Sprint
- Agency :
- Leo Burnett
- Director :
- Scott Vincent
- Production Company :
- Hungry Man
- Producer :
- Craig Clark
- Editor :
- Grant Gustafson
- Editorial Company :
- Cutters
- Creative Director :
- Chris Cole
- Creative Director :
- Mark Wegwerth
- Art Director :
- Sam Taylor
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Project Type