Ikea : Textile Grants

Get a grant for your dream room.

Published On
Nov 09, 2012

Editor's Pick

SMFB Oslo tries to increase the longevity of the IKEA 2013 Catalog in Norway, with a campaign that lets you apply for grants to get textiles. Print ads, a supplementary catalog, and website introduce what sorts of grants are available and to whom. There are options like the "Dream Interpreter's Bedroom Grant," or "Mother-In-Law's Guest Room Grant." Each grant referred to a specific page in the IKEA catalog. People could search for the grants and find one that's right for them, then put in an application on the site for the one they wanted.