Opera Singers Turn Themselves into Giant Instrument to Promote TFO

Lowe Roche Toronto Creates Living Piano

Published On
Sep 19, 2013

Editor's Pick

TFO, the French cultural and educational television network in Ontario, made opera a little bit more fun during the Festival d'Opera in Quebec, with a stunt that turned 12 opera singers into a giant, foot-operated instrument. The "Living Piano" was comprised of singers that only sang when people hit the right key with their foot, so anybody could make music. Lowe Roche Toronto was the agency.

Credits

Date
Sep 19, 2013
Brand:
TFO
Client:
TFO
Agency:
Lowe Roche
Executive Creative Director:
Sean Ohlenkamp
Associate Creative Director:
Gail Pak
Copywriter:
Jordan Gabriel
Agency Producer:
Caroline Wrinch
Producer:
Marc Andre Gilbert
Director/Editor:
Antony Ayotte
Production House/Post Production:
1ONE
Sound Supervisor/Designer:
Yan dal Santo
Music House:
Apollo Studio

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Project Type