Thai Life Insurance : Silence of Love

Warning: If you don't cry, you may be a robot.

Published On
Jul 28, 2011

Editor's Pick

Out of Ogilvy & Mather Bangkok comes this tear-jerker for Thai Life Insurance, heavy on theatrical melodrama. The spot zips through the years, depicting a daughter's frustration over her father's shortcomings--which ultimately prove to be minor issues, given the stab-in-the-heart reveal.

The shop has a history of turning on the waterworks for this client, asthis clip from 2009 that won it a prize at the Spikes Asia Award shows.