Thai Blind Association Creates One Storybook for the Blind and The Fully Sighted

BBDO Proximity Thailand Combines Braille with English

Published On
Aug 27, 2013

Editor's Pick

Why should blind kids and sighted kids be separated when it comes to their books? The Thailand Association of the Blind, which promotes equality between the blind and the fully sighted, wanted to break down the barrier that's created when kids learn from different books. Working with BBDO Proximity Thailand, the organization created "The Storybook for All Eyes," developed with a font that combines Braille and the English alphabet to tell its story. Each character is also embossed with a "hidden image" the blind kids could perceive -- so everyone experienced the same world, the same way. See the book here.

Credits

Date
Aug 27, 2013
Brand:
Thailand Blind Association
Client:
Thailand Blind Association
Agency:
BBDO Proximity-Thailand
Chief Creative Officer:
Suthisak Sucharittanonta
Creative Director:
Chalit Manuyakorn
Associate Creative Director:
Apichai Inthutsingh
Copywriter:
Thasorn Boonyanate
Copywriter:
Rook Floro
Art Director:
Rook Floro
Art Director:
Prasit Vitayasamrit
Typographer:
Natira Wongpaitoon
Graphic Advisor:
Thanonchai Sornsriwichai
Storytelling:
Rook Floro
Print Craft:
Thanutphol Pornlikitchotwong
Print Craft:
Panus Saeli
Print Craft:
Supalerk Sruruchyanont
Producer:
Ladawan Vilainart
Photographer:
BOB EYE VIEW
Director:
Thasorn Boonyanate

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Project Type