TCM : That's Classic

Turner Classic Movies may be better known as TCM these days, but it hasn't abandoned the "classic" idea, it's just been a tad contemporized. Along those lines, to reach a larger and often more youthful audience of cable movie enthusiasts it

Published On
Oct 13, 2005

Editor's Pick

Turner Classic Movies may be better known as TCM these days, but it hasn't abandoned the "classic" idea, it's just been a tad contemporized. Along those lines, to reach a larger and often more youthful audience of cable movie enthusiasts it can't hurt to have just a smidgen of fratboy 'tude in your definition of "classic" film, whatever you call yourself. So Leo Burnett's new campaign "uses both reverence for classic movies and humor to define what's 'classic,' " in order to "introduce potential viewers to TCM and encourage them to take a new look at classic film," explains Katherine Evans, TCM senior VP-marketing. Adds Burnett CD Scott English, "Film is art, so it seemed only appropriate that the executions be presented as artwork." Hence the contributions of an artist known simply as Phil, from unassuming Moose Jaw, Saskatchewan, who modestly describes himself (see www.i2iart.com) as "just a guy that does stuff."

Credits

Date
Oct 13, 2005
Client :
TCM
Creative Director/ Copywriter :
Scott English
Creative Director, Art Director :
Victor LaPorte
Designer :
Jeremy Smallwood
Designer :
Ryan Boblett
Designer :
Victor LaPorte
Art Buyer :
Char Eisner
Agency :
Leo Burnett-Chicago
Brand :
TCM

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Project Type